Tesla is resurrecting a popular benefit that CEO Elon Musk once called “unsustainable” as it attempts to boost sales of its more expensive electric vehicles.
Tesla announced Saturday that all new Model S sedans and Model X SUVs will come with free unlimited access to its network of electric vehicle chargers known as superchargers.
The move comes on the heels of a second quarter of wider-than-expected losses of $408 million despite record deliveries of its electric vehicles.
The automaker reported in July it delivered a record 95,200 of its electric vehicles in the second quarter, a dramatic reversal from a disappointing first period. The company generated $6.3 billion in revenue in the second quarter from those sales, the bulk of which came from its lower margin and less expensive Model 3 vehicles.
Meanwhile, sales of the Model S and Model X have slowed. Of its 95,200 deliveries, just 17,650 were Model S and X vehicles. Tesla doesn’t separate delivery or production figures for the S and X.
BREAKING: All new Model S and Model X orders now come with ⚡ free ⚡ unlimited ⚡ Supercharging ⚡
— Tesla (@Tesla) August 3, 2019
In its early days, free unlimited supercharging was part of the package of buying a Tesla vehicle.
Tesla began phasing out free unlimited access to its supercharger network when it announced that customers who buy cars after January 1, 2017 will have 400 kilowatt-hours, or about 1,000 miles, of free charging every year. Once owners surpassed that amount, they would be charged a small fee.
Will see what we can do. Really need to bring this program to an end while being as fair as possible. It’s not sustainable long-term.
— E (@elonmusk) September 17, 2018